The Sprint
The Sprint: brand identity design services, built on strategy
The strategy and the identity system, without rebuilding the website. For businesses whose site can wait, but whose brand can't.
Strategy and identity
What's included
The foundation, built properly
Research and the Perception Audit™ findings
A strategy workshop with your leadership, where the positioning is agreed
The Brand Master Guide: purpose, audience, positioning, voice and core message
A full identity system: logo suite, color, type, graphic devices and usage rules
Not included
The website. That's the Perception Shift.
Process
How the Sprint runs
1
Research
Interviews, competitors and the Audit findings.
2
One day
Workshop
Your leadership agrees the positioning in the room.
3
Build
The Guide and the identity system, delivered together.
Sprint or Perception Shift?
Choose the Perception Shift if the website is part of the gap
If prospects judge you by the site before they ever call, the Sprint fixes the foundation and leaves the most visible piece unchanged. The Perception Shift carries the new brand all the way through to a website with SEO.
Which one fits what you're seeing?
"We know something's off, but not what."
Start with the Perception Audit. It names the gap before you spend on closing it.
Perception Audit
"The website can wait. The brand can't."
The Sprint builds the strategy and identity, and leaves the site for later.
The Sprint (you're here)
"Prospects judge us by the site before they call."
The Perception Shift carries the new brand through to a website with SEO.
Perception Shift
Questions about the Sprint
Who owns the files and the website?
You do. Hosting, domain and software accounts sit in your name from day one, and every file is handed over at the end.
We keep access only while we're working on the site or in a BrandOPRA partnership. Premium plugin licenses are bought in your name too.
What do you need from us?
A day of leadership time for the workshop, access to a few clients for short interviews, and quick decisions at each milestone.
Hosting and domain accounts are opened in your name so you own everything from day one.
We send a full kickoff list after you sign.
Build the foundation first
A thirty-minute call with Steven, no pitch deck.